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Hilton asked us to create a new food and beverage experience to attract guests and locals. This project was selected as the winner of a live client project.
THE INSIGHT
The hotel bar can be an intimidating place for solo travelers, particularly for women.
THE STRATEGY
Create a food and beverage experience that would inspire people to venture fearlessly.
OUR SOLUTION
Pull travelers out of their comfort zones through a library-inspired space. Why a library? Libraries are community hubs that encourage curiosity, exploration, and good behavior.
Introducing:
A hotel centered around the solo guest’s need to feel inspired, empowered, and at home through any of their ventures– from business to leisure, to group activities and ‘me time.’
BRANDING:
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THE SPACE:
The café, bar, lounge, and restaurant are tied together through the central lobby. Whether guests are traveling for business, leisure, or a combination of both, the space is designed to be multifunctional to fit the traveler's changing needs.
MENUS:
The menus are designed to tell "food with a story." The main restaurant menu does this through rotating library cards with specials and drinks, as well as handwritten notes from the chef.
The lounge menu will be readily available on tables and have corresponding "library cards" to fill out one's order. This image also features branded coasters, with quotes from famous literary women.
THE LOUNGE:
Guests will then be able to clip orders to a post. We will do away with a traditional bar and instead utilize bar carts to bring food and drinks to each guest. The new bar area will be called "The Circulation Desk"
CHECK IN :
Room keys, a curated map of local must-sees and a bookmark with Lyft discount codes to get them there are tucked into a book handed to you at check in.
SOME ADS
PROCESS
Color and texture inspiration boards, as well as our process for designing the space.
Made with:
Megan Reilley, Experience Designer
Josh Perry, Copywriter
Caitlin Russell, Strategist
Kate Fallon, Strategist
Robert Clark, Jr., CBM
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